Before you hear any of my opinions on why your company's SEO is paramount to your success - let's run through some stone cold facts.
93% of all website traffic is generated by Google
46% of all Google searches are local
Less than 15% of all Google searches actually end up clicking on a paid ad.
The top three positions on a Search Engine Results Page (SERP) account for over 62% of clicks.
Ok - before we go any further - look at those four statistics again. Those four facts alone should be enough to make anyone (or any business) give a long hard look at how well optimized their SEO is on their site.
Still not sure? Let's play this out.
Let's say 100 different people search keywords that directly relate to your businesses products or services. We will say 15% of those people do in fact click on a well crafted Google Ad. That leaves us with 85 potential customers, and according to studies 34% of those are clicking on position 1, that's 29 people (28.9 really, but we are rounding up here) and 42% are clicking on positions 2 through 5, that's another 36 people. That only leaves 20 of the original 85 left for positions 6-10 and beyond.
Showing up in the SERP results and showing up high is critical.
For those of you who are visual here is a nifty table created by Sixtrix to help out:
Ok, back to the facts.
2020 is expected to see nearly 211 million Americans using mobile search (is your website optimized for the mobile experience?)
SEO drives 1000%+ more traffic than organic social media.
Only 5.7% of pages will rank in the top 10 search results within a year of publication.
That last fact listed is why so many businesses don't give the proper time and attention to their SEO. Ranking a page and ranking it well is hard work. But with the right plan, techniques, and execution it is possible.
Understanding where your low hanging fruits lie, what type of content needs to be produced, what keyword opportunities exist, and what to do after you hit "publish" is crucial to improving your organic rankings and thereinafter your traffic, sales, and revenue.
This is exactly what SJZ Marketing can provide you. A tried and true method for improving your sites organic viability. There are no shortcuts or magic wands to wave, just fundamental techniques and perseverance.
Increasing your organic relevance is a time consuming but worthwhile task, and not having the proper time or knowledge base to perform the necessary steps is a real challenge for many businesses. These are a couple of the reasons why hiring a professional consultant is a worthy investment.
If improving your Organic SEO is something you are considering, click here to book a free consultation today and we will create a custom SEO roadmap to help you and your business achieve your goals.
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